Profit partners for owner-led and sponsor-backed companies, typically $10M to $250M in revenue.

Finding the money you're leaving behind.

Prices nobody has touched since 2021. Comp plans paying for the wrong thing. Growth and cash flow stuck at the same level two years running. We help identify the upside levers with you, put a number and a plan on it, and help you execute toward that plan. Paid on results. When the situation is right, We are capital: our own money goes in alongside yours.

Built for the people who own the number.

When owners call us.

Cash is tight.

Payroll clears this month. The one after it is a question. The bank has started asking better ones.

Growth stalled.

Revenue has sat at the same level for two years. Nobody inside has time to find out why.

A sale is coming.

Two or three years out, at a number that changes your family's life. The work has to start now.

We work across three horizons.

Cash, profit, multiple. Now, next, and the exit.

Now
Cash Flow
the oxygen

Cash is how you control your outcomes. It comes first, every week.

13-week cash forecast, collections, terms, deposits.
Where most of our work lives
Next
Profit Growth
the engine

Improve the profit of the business.

Pricing, mix, incentives.
Later
The Multiple
the payoff

De-risk and scale toward the sale.

Systems, team, durable customers, exit readiness.
nownextthe exit
Cash funds the engine  ·  EBITDA × multiple = the prize

"Cash keeps you alive. Profit makes you rich. The multiple makes you free."

Horizon one pays for horizon two. The Operator's Notebook runs on the same three horizons.

Representative Diagnostic

$1.7M of EBITDA, mapped in three weeks.

A $16M manufacturer came in with a single-digit EBITDA margin. We mapped three concrete opportunities and modeled them into a clean pro-forma. Executed in full, the model more than doubles EBITDA.

$1.7M
Modeled EBITDA opportunity
+10pts
Margin lift
3wks
Ledger to pro-forma
Pricing reset, oil-input cover story$0.8M
Growth unlocked from volume discounting$0.6M
Sales comp plan rebuild$0.3M
Total annual EBITDA lift$1.7M

Modeled findings from the diagnostic. See the work, week by week  ·  Run your numbers

We've sat where you sit.

$750M
Global business P&L, owned in full
50%+
Revenue growth in that role
30+
Companies advised through restructurings
7 yrs
FTI Consulting
10 yrs
Running a service company of their own

Our founding partner is the number-two executive of a $750M global business, reporting to the owners, and owns pricing and incentive strategy end to end. Principal-led: no junior team between us and your business. Names stay off the site for now. You get one on the call, first thing.

The Big 3.

Every business leaks in the same three places. The scan sizes all three on your own data.

Growth

Where will next year come from?
The problem
Revenue plans built on hope, and no engine for the cheapest growth there is: recurring revenue and referrals.
What we find
Where the gross margin dollars sit, and which accounts are worth building the sales team around.
Often the biggest number of the three.
Read: where the margin dollars sit

Pricing

Who pays 2021 prices today?
The problem
List drift, stacked discounts, indexing that never happened. Price used as a number instead of a tool.
What we find
Every move modeled pro-forma, sequenced by account, with the cover story that lands it.
100 to 200 bps of EBITDA, typical.
Read: the $1.7M pricing reset

Incentives

What is your comp plan buying?
The problem
Sales paid on revenue while years of concessions stack up unchallenged.
What we find
Comp, quotas and deal approvals rebuilt so the team wins on contribution.
50 to 100 bps.
Read: the shape of a healthy team

We get paid when the number moves.

Hourly billing pays for effort. We would rather carry some of the risk and share in what gets captured.

01
Diagnose
Read the economics on your own data.
02
Quantify
Size every lever against a written baseline.
03
Execute
Work beside your team to land it.
04
Capture
The money shows up in the P&L.
The Value Scan is a fixed fee, credited in full against an engagement. Ongoing work runs on a modest retainer against a share of the measured profit improvement, with the baseline agreed in writing before anything starts. For the right situation, we invest our own capital alongside yours.

A call. A scan. Then we build together.

Start small. The work gets bigger only when the results earn it.

01

The Call

Fifteen or thirty minutes, principal to principal. Your situation and goals, where the cash flow is stuck, and whether we can help. No pitch, no deck, no obligation.

02

The Value Scan

Within a couple of weeks, under NDA, on your data. Your highest-value levers, modeled to a pro-forma with owners and dates. From $15K, credited in full against any engagement.

03

Alongside You

Cash flow, pricing, incentives, pre-sale profit programs. We work beside your team until the number moves. Paid on results.

Two ways in.

One reads your business from the outside. The other opens the books.

Outside-in

The GHC Scorecard

Start without opening the books.
$2,499  ·  One week  ·  Public information only

Three pages built entirely from your public footprint: your Big 3 levers, our Online Presence, Price & Value, and Repeat & Refer indexes benchmarked against competitors you name, and a 30-minute working session with the principal on where to push first. No data room, no NDA. Credited in full if we ever work together, and backed by the 10x Findings Guarantee.

Inside-out

The GHC Value Scan

Ready to put the data on the table.
From $15K  ·  A couple of weeks  ·  Your data, under NDA

Your top levers for profit and cash flow, quantified against a baseline agreed in writing, modeled to a clean pro-forma with owners and dates, and sequenced so the fastest cash funds the rest. Customer-level margin analysis included. Five pages decide the next ninety days. Credited in full against any engagement.

Book a call. Principal to principal.

Fifteen to thirty minutes, no pitch. We love the puzzles operators find themselves in and the goals you want to reach, and a fresh set of eyes always helps. If nothing else, we get to know each other. Live availability below.

Loading the calendar. If it does not appear, email hello@goodhandscap.com and we will find a time that works.

Prefer to write first?

Tell us where the business is. We reply within one business day, and if it makes sense we start with the call.

Your details go nowhere else.

Request received. Thank you.
We reply within one business day. The fastest path is a time on the calendar above. In the meantime, read our piece on customer-level margin economics, the kind of math the scan runs on your business.

What if there is $1M hiding in your P&L?

Spend fifteen or thirty minutes with the principal. We talk through what is happening in the business and whether there is something worth digging into.

No pitch, no obligation. A conversation about where the economics might be leaking.